The director of Servei Català de Trànsit (SCT), Juli Gendrau; the manager of the Abertis Foundation, Georgina Flamme; the director of Telefónica Companies in Catalonia, Enrique Santiago; the Manager of Yelmo Cines of Sant Cugat, Javier Meléndez; and the mayor of Sant Cugat, Mireia Ingla, have presented today #PuedoEsperar, a road safety campaign promoted by the Abertis Foundation to alert and raise public awareness of the risk of using the mobile phone and instant messaging applications improperly while driving.
The campaign is aimed at raising awareness about this danger, transmitting a shocking message in a place where it is not usual to receive this type of message: movie theatres.
This creative communication action is based on the real testimony of Enzo, a young man who suffered very serious and irreversible injuries due to a traffic accident caused by answering a text message while he was at the wheel, wants to make the public reflect on the importance of being able to wait and decide how and when to use the mobile phone when driving.
The spectators who pass through the multiplex cinema of Yelmo Cines in Sant Cugat del Vallès will find a crashed car. Before the movie, from the screen, Enzo reveals to the spectators the meaning of the car and the consequences of the terrible accident that he himself suffered. Sant Cugat is the second locality in which the presentation of this campaign has been carried out, after its run in Rivas Vaciamadrid, municipality of Madrid.
The reactions of the public present in the rooms can be seen in the more than 400 rooms of Yelmo Cines in Spain, on the channels of Movistar Spain, Abertis Foundation and Yelmo, as well as on the campaign website: www.puedoesperar.com.
The action carried out in movie theatres goes hand in hand with a positive campaign that will be carried out through social networks, with the hashtag “#PuedoEsperar”. All the institutions involved will actively collaborate to encourage the participation of the public, which will be able to interact by explaining through social networks how, in many moments, answering to the mobile phone while driving is not urgent and can always wait. To participate they just have to write what their commitment is, with the campaign hashtag.
The Abertis Foundation was born in 1999 as a nonprofit entity, with the aim of responding to the impact that the economic activity of the Abertis Group has on the different territories and countries where the Group is present. The Foundation has always given priority to actions related to road safety, the environment and social action, in line with the Abertis Strategic Social Responsibility Plan and the Abertis Group’s commitment to road safety.
Link to download campaign videos (Spanish and Catalan): https://ydray.com/get/l/zX15767553665915/1ANU2XljZxt
14 April 2026
•This initiative aims to strengthen awareness of driver drowsiness, one of the most invisible yet dangerous risk factors on the road, and a leading cause of accidents among both private and professional drivers.
•Scientific studies show that driving after fewer than five hours of sleep significantly impairs reaction time, attention, and decision-making, with effects comparable to driving above the legal alcohol limit.
•The campaign was unveiled at an event that brought together institutional representatives and sector experts in a forum for dialogue that discussed measures to prevent driver drowsiness and improve road safety education.
25 March 2026
•Following the acquisition of a 51.2% stake in 2025, the Group -whose shareholders are ACS and Mundys- now reaches 100% ownership after reaching an agreement with minority shareholders in this strategic corridor in south-west France.
